Rendering to Reality: Fan Presence Silicone Edge Graphic Solution Allows Duke Fans Back in the Stands

SEG Systems partners with ZEBRADOG to create a COVID-19

solution for Duke University’s Men’s Basketball Arena

In 2020, ZEBRADOG had an idea for Cameron Indoor Stadium and its fans. Or lack thereof shall we say.  The world was struck with the COVID-19 virus with mandated shutdowns and large gatherings being limited for the unforeseeable future. College Basketball and all sports were forced to think of alternative ways to play without any fans present. While safety is the number one priority, they realized teams thrive on having their fans at their games. ZEBRADOG designed a creative fan presence solution using silicone edge graphics for the Blue Devils with the goal of creating an intimate visual narrative that put “fans” back in the stands.

About the Space

Duke Men’s Basketball has 5 NCAA Championships under their belt, so it should come as no surprise that their stadium, Cameron Indoor Stadium is often regarded as the “epicenter of basketball.” Seating just 9,000 Blue Devils for each game, Cameron Indoor Stadium required a design that retained the intimate feel of the fans and players coming together under one roof while still keeping safety in mind.

ZEBRADOG came to SEG Systems with their ‘larger than life’ plans for the stadium, knowing that our capabilities and services could help execute this COVID-19 solution to the finish line! The design was presented as 5 large frame graphics printed with the always rowdy ‘Cameron Crazies.’ These custom sewn graphics were placed at both baselines, while three of the court length banners were placed directly in the Student Section, home of the 1,200 ‘Crazies.’

Rachel Curtis and Debbie Savarino who lead the Bluedevil Gameday Experience Team were critical in the sourcing and strategic planning of the Crazies fan pictures. The visual fan presence program uses more than 150 individual photos from various years all digitally stitched together by ZEBRADOG to create a very amazing experience. The Duke Team looks to use this system well into the future for special events. A bad circumstance turned into a long term opportunity. That’s the best part!

Each frame was custom-fitted by SEG Systems to its corresponding bleachers using our Tube extrusions with custom brackets. With SEG Systems lightweight, easy to assemble materials and onsite install services, we were able to have the entire Cameron Indoor Stadium installed in under 8 hours! ZEBRADOG entrusted our company with having quality products, at a cost-efficient price that delivered on time. The scale of each graphic gave a larger-than-life atmosphere as if the ‘Cameron Crazies’ showed up for the game. The realistic feel not only transcended to the stadium and the players but to viewers at home during broadcast games.

SEG Systems is ready to partner with you to help elevate your brand, create excitement, and deliver larger-than-life solutions for your indoor sporting facility or corporate event.  Customizable for any gym, stadium space, or auditorium this cost-efficient, easy to assemble fan presence solution could be the answer for your next event.  SEG Systems was happy to work with ZEBRADOG to help make their Renderings, a Reality!

Trade Show Time: Pack in the Customer Experience

Palmer Hamilton is a furniture manufacturer that provides turn-key design, layout, and installation to the K-12, higher education, commercial and hospitality industries, and fab labs. Like SEG Systems, the folks at Palmer Hamilton are aware that nowadays, purchases are based on the customer experience and trade show experience.

When you think of places people don’t typically want to be, consider the surroundings that usually come with those places:

Hospitals, cafeterias, and libraries are just the start of the list when it comes to places that lack a customer experience. What does it take, though? Palmer Hamilton and SEG Systems believe that the customer experience makes you want to be there (and want to keep coming back). Upgrading these spaces could be as simple as installing a vinyl wall wrap or SEG fabric frames.

Palmer Hamilton has created some phenomenal environments using their printing capabilities and products, but they can’t just take that with them to a trade show to promote their brand… or can they? With fabric frames in mind, Palmer Hamilton’s interior designer, Sarah Baergen, was able to emulate those environments by “using freestanding frames as a vehicle to display the Palmer Hamilton brand to the world.”

With pops of color coordinating with their furniture and freestanding lightboxes, the fabric frame walls helped create an enclosed space that highlighted products and presented a pop-up trade show experience for trade show visitors.

Imitating a classroom setting, Palmer Hamilton used a freestanding lightbox arch with graphics that read “Empowering educators and engaging students,” which brings us back to our original point: if people aren’t enjoying the space you put them in, what makes you think they’ll be engaged and loyal to your brand?

After rolling up the graphics and quickly disassembling the aluminum frames, Baergen said “[The company’s] trade show booths blew away all the other booths at the show, hands-down. Not only did our booths impress those who work so hard to produce the superior products that we fabricate, and give them a vision for their continued involvement, but also the booths stole away the breath of competitors, potential customers, dealers, and other trade show staff.”

So do you believe us yet about creating an SEG environment for your brand? Ready or not, now’s the time to do just that. Whether you’re decking out a trade show, revamping a retail store, or yearning for new décor around the office, SEG Systems has your back when it comes to being on time, on brand, and on budget.