There are five key factors when it comes to choosing the best lighting for your display…
Environment | Imagery | Lifespan | Brightness | Budget
First, look at the ENVIRONMENT you want to put a lightbox in. For example: in a window where your lighting is competing with the brightest lighting in the universe (we’re talking about the sun, here, people)? Or is it going into a dimly lit room like a museum or movie theater?
Next, we need to look at color. Is your IMAGERY framesmostly white, or is it colorful and vibrant? Will skintones be the focus? We don’t need to model a Caribbean tan in the Swiss Alps.
How long do you want this lightbox to live for? Each type of lighting has various LIFESPANS. One year? Two? Five? Seven? We’ve got options.
BRIGHTNESS goes hand-in-hand with your environment and is an important deciding factor. How lit are you trying to get? Will you have multiple lightboxes in the surrounding area? Are you looking to make a homing beacon for humans who walk through your location?
The last, but definitely not least, deciding factor is price. Be sure that your goals are in line with your brand’s BUDGET.
We’ll help guide you through the process and make sure to bring our A game so that you and your customers (and your boss) are happy with the results.
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