Trade Show Time: Don’t Forget to Pack the Customer Experience

Palmer Hamilton is a furniture manufacturer that provides turn-key design, layout, and installation to the K-12, higher education, commercial and hospitality industries, and fab labs. Like SEG Systems, the folks at Palmer Hamilton are aware that nowadays, purchases are based on the customer experience.

When you think of places people don’t typically want to be, consider the surroundings that usually come with those places:

HOSPITALS

Hollow halls and white walls

CAFETERIAS

Miles of uncomfortable (and unsightly) tables and chairs

LIBRARIES

Bleak and outdated shelves with nowhere to truly relax

Hospitals, cafeterias, and libraries are just the start of the list when it comes to places that lack a customer experience. What does it take, though? Palmer Hamilton and SEG Systems believe that the customer experience makes you want to be there (and want to keep coming back). Upgrading these spaces could be as simple as installing a vinyl wall wrap or SEG fabric frames.

Palmer Hamilton has created some phenomenal environments using their printing capabilities and products, but they can’t just take that with them to a trade show to promote their brand… or can they? With fabric frames in mind, Palmer Hamilton’s interior designer, Sarah Baergen, was able to emulate those environments by “using freestanding frames as a vehicle to display the Palmer Hamilton brand to the world.”

With pops of color coordinating with their furniture and freestanding lightboxes, the fabric frame walls helped create an enclosed space that highlighted products and presented a variety of pop-up experiences for trade show visitors.

Imitating a classroom setting, Palmer Hamilton used a freestanding lightbox arch with graphics that read “Empowering educators and engaging students,” which brings us back to our original point: if people aren’t enjoying the space you put them in, what makes you think they’ll be engaged and loyal to your brand?

After rolling up the graphics and quickly disassembling the aluminum frames, Baergen said “[The company’s] trade show booths blew away all the other booths at the show, hands-down. Not only did our booths impress those who work so hard to produce the superior products that we fabricate, and give them a vision for their continued involvement, but also the booths stole away the breath of competitors, potential customers, dealers, and other trade show staff.”

So do you believe us yet about creating an SEG environment for your brand? Ready or not, now’s the time to do just that. Whether you’re decking out a trade show, revamping a retail store, or yearning for new décor around the office, SEG Systems has your back when it comes to being on time, on brand, and on budget.

GlobalShop 2019 – What’s all the hype about?

GlobalShop 2019 - What's all the hype about?   GLOBAL WHO? For more than 25 years, GlobalShop has served as the retail industry’s largest design and merchandising trade show. In 2019, the show has...

GlobalShop 2019 – Back to Our Roots

GlobalShop 2019 - Back to Our Roots   Chicago, IL In 2018 we went above and beyond at GlobalShop, resulting in a booth design award from IIDA. As thrilled as we were to receive the award, it wasn’t...

SEG Meets Crowd Control Barriers

SEG Meets Crowd Control Barriers SEG presents the Crowd Control System as a new solution for pedestrian control for any occasion.  This is the next generation in crowd control barriers, transforming...

Top 5 Things to Take Away from GlobalShop 2018: The SEG Fabric Frame Experience

Top 5 Things to Take Away from GlobalShop 2018: The SEG Fabric Frame Experience   For the past 4 years SEG Systems has attended the GlobalShop Trade Show and Conference, the nation’s largest...

SEG 2.0″ Reveal Picture Frame

SEG 2.0" Reveal Picture Frame Not all SEG frames are Frameless.  With SEG’s 2.0 Reveal frame you can accent your graphic with a sleek 2” square edge frame.  This modern design gives a 2” visual...

Innovative Ways to Display Textures

Innovative Ways to Display Textures Often when people think about texture, they associate it with the sense of touch.  However, the visual texture of an element is equally as important.  The...

An Exclusive Look at our Dynamic GlobalShop Display

An Exclusive Look at our Dynamic GlobalShop Display It is that time of the year again to show the retail industry what SEG Systems is all about. We are taking our innovation to new heights at...

From Rendering to Reality: How SEG Systems Makes Your Visions Come to Life

From Rendering to Reality:How SEG Systems Makes Your Visions Come to Life  THE THOUGHT Picture this: it's time to give your store a makeover. What do you see? What do you want your customers to see?...

RENDERING TO REALITY: BRINGING MIAMI HALL OF FAMERS THE RECOGNITION THEY DESERVE

RENDERING TO REALITY: BRINGING MIAMI HALL OF FAMERS THE RECOGNITION THEY DESERVE Jack Porter, a design firm based out of Greenville, South Carolina, creates immersive brand experiences by...

NEW product: First Ever UL approved AC LED Light bar.

NEW product: First Ever UL approved AC LED Light bar. SEG Systems continues to be a leader in LED technology with the introduction of the first ever UL approved AC light bar into the market space. ...

CONTACT US

Fabric frame, fabric print, fabric lightbox, seg frame, seg print, seg graphic, seg lightbox, seg extrusion, freestanding lightbox, wall mounted lightbox, suspended lightbox, wholesale displays, seg fabric