Converse Pop-up Nordstrom Event

Converse Pop-up Nordstrom Event

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

The Converse Pop-up Nordstrom event in their flagship store in NYC was considered one of their most successful branded events of all-time. In partnership with SEG Services, SEG Systems created a sleek and clean layout to host the customization activation area, outdoor party, and VIP event.

With customization and heavy emphasis on its unique brand identity and style, SEG was able to bring Converse’s Nordstrom NYC Pop-up Block Party to life. The event not only showcased Converse’s originality by displaying various NY-based artists’ unique shoe designs within the store’s exhibit-like displays but also allowed customers to come and create their own exclusive Converse shoes using limited edition graphics and patches, live on-site!

SEG Systems created the pop-up structure, tables, and custom display cases allowing the event to host over 18,000 people on opening day. Check out more about the Converse NYC Block Party and the overall experience!

Custom Shaped Graphics: the Tubular Frame

Custom Shaped Graphics:

The Tubular Frame

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

Thirsty for something other than Silicone Edge Graphics? Check out our custom shaped graphics! We offer frames and prints of all shapes and sizes.

Quench your thirst with this custom tubular frame. With only a few buttons to POP together and a zippered and dye-sublimated graphic, you’ll be ready to roll in no time! Learn more about our custom metal fabrication here.

Contact our sales team to get started on your custom project today.

eBay x High Snobiety Custom Lightbox Stage

Two men on stools inside custom Lightbox stage

eBay x High Snobiety Custom Lightbox Stage

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

For the NBA All-Star Weekend, SEG Systems was asked to create a custom lightbox stage for the eBay and High Snobiety collaboration. The event catered to sneakerheads and basketball fans alike with their Shoezeum (the world’s first sneaker museum) pop-up in Charlotte’s own, McColl Center for Art and Innovation. A modular central staging enclosure, highlighting the auctioneer’s collections, paired with a photogenic, multi-layered mixture of plexiglass, colored mirror, and lightboxes was utilized as a backdrop to showcase exclusive interviews, DJ performances and a digital silent auction. Made up of a custom millwork and an acrylic floor that mimicked a basketball court surrounded by SEG lightbox displays, the custom SEG Systems centerpiece was the focal point of the event.

Watch the video highlights here!

Read more about the experience on the blog

PJ Tucker speaking inside custom Lightbox stage

Two men talking inside custom Lightbox stage

Seamless Trade Show Structure

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

SEG Systems collaborated with Dimensional Design to develop a massive trade show booth with floor-to-ceiling branding. Built with our 8.0” double sided extrusions, these frames were designed by our engineers to be robust and durable, yet lightweight. The suspended canopy frame features angled graphic dividers that connect to the freestanding frame on the bottom. The two pieces were built separately and bolted together to create one, seamless trade show structure.

View another one of our canopy-style trade show booth projects!

Floor-to-Ceiling Branding: Tradeshow Towers

SEG Systems Capabilities

In house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

Morito Scovill wanted to design a floor-to-ceiling booth display that would maximize their branding at tradeshow events. This dynamic, custom-shaped tower and lightbox archway that incorporates meeting spaces and hidden storage.

This two-story lightbox tower was designed to be multi-faceted: including hidden walk-in storage, floating shelves, and integrated technology. The lightbox archway serves as a small meeting space with a built-in counter. It also provides additional overhead lighting for the meeting space, which is especially important for darker tradeshow atmospheres.

Learn how you can revamp your creative strategy at tradeshows:

Tradeshow Trends