eBay x HighSnobiety NBA All-Star Pop-Up Event
SEG Systems partnered with Off Brand to bring their vision for a custom stage to life
To celebrate NBA All-Star weekend, Off Brand wanted a modular central staging enclosure for their eBay x HighSnobiety pop-up event to highlight the auctioneer’s collections, paired with a photogenic, multi-layered mixture of plexiglass, colored mirror, and light. SEG Systems was able to design and construct a unique centerpiece to meet all of these goals. The resulting stage was made up of a millwork and acrylic floor surrounded by SEG lightbox displays. The Lightbox enclosure provided the perfect backdrop to interview designers and collectors from around the world in Charlotte’s own, McColl Center.
SEG Systems sent an installation crew to McColl Center the night before the pop-up event to setup the stage. Firstly, SEG Systems installed the flooring; a millwork base topped with a basketball themed acrylic floor for added stage height.
Next, we installed the SEG frames to function as the display’s walls, ceiling and support system. With support bars in place to mount the floating shelves, it was time to install the graphics graphics. In this case, the graphics were plain white fabric. With plain fabric, you can truly see how evenly lit SEG lightboxes are. The uninterrupted glow allows the products to be the focal point. Lastly, once the floating shelves were installed, one-of-a-kind shoes were used to fill the space and were protected with a transparent acrylic cover etched with each collector and designer’s name in front of their personal collections.
Throughout the evening, DJ Ria set the mood while players and personality interviews entertained guests. A digital auction was hosted by eBay including pieces from sneaker collections around the country. In attendance from the sneaker head community were Shoezeum founder, Jordy Geller, Aleali May (shoe designer and stylist blogger), and Jacques Slade.
Custom architecture and design can be intimidating, but custom doesn’t necessarily have to be crazy. This pop-up event collaboration was made up of a few lightboxes, some millwork, and acrylic. Above all, we believe a truly one-of-a-kind piece can still be functional, cost-effective and easily installed.
Are you ready to take your event to the next level? Let SEG Systems create the centerpiece for your experience.