The Converse Pop-up Nordstrom event in their flagship store in NYC was considered one of their most successful branded events of all-time. In partnership with SEG Services, SEG Systems created a sleek and clean layout to host the customization activation area, outdoor party, and VIP event.

With customization and heavy emphasis on its unique brand identity and style, SEG was able to bring Converse’s Nordstrom NYC Pop-up Block Party to life. The event not only showcased Converse’s originality by displaying various NY-based artists’ unique shoe designs within the store’s exhibit-like displays but also allowed customers to come and create their own exclusive Converse shoes using limited edition graphics and patches, live on-site!

SEG Systems created the pop-up structure, tables, and custom display cases allowing the event to host over 18,000 people on opening day. Check out more about the Converse NYC Block Party and the overall experience!