For the NBA All-Star Weekend, SEG Systems was asked to create a custom lightbox stage for the eBay and High Snobiety collaboration. The event catered to sneakerheads and basketball fans alike with their Shoezeum (the world’s first sneaker museum) pop-up in Charlotte’s own, McColl Center for Art and Innovation. A modular central staging enclosure, highlighting the auctioneer’s collections, paired with a photogenic, multi-layered mixture of plexiglass, colored mirror, and lightboxes was utilized as a backdrop to showcase exclusive interviews, DJ performances and a digital silent auction. Made up of a custom millwork and an acrylic floor that mimicked a basketball court surrounded by SEG lightbox displays, the custom SEG Systems centerpiece was the focal point of the event.

Watch the video highlights here!

Read more about the experience on the blog