Atlanta Baseballism Light box

Floor-to-Ceiling Branding: Tradeshow Towers


SEG Systems Capabilities

  • In house manufacturing
  • Custom displays, fixtures and lightboxes
  • Millwork
  • Metal Fabrication
  • Powder coating and finishing
  • Design, engineering, and installation

Morito Scovill wanted to design a floor-to-ceiling booth display that would maximize their branding at tradeshow events. This dynamic, custom-shaped tower and lightbox archway that incorporates meeting spaces and hidden storage.

This two-story lightbox tower was designed to be multi-faceted: including hidden walk-in storage, floating shelves, and integrated technology. The lightbox archway serves as a small meeting space with a built-in counter. It also provides additional overhead lighting for the meeting space, which is especially important for darker tradeshow atmospheres.

Learn how you can revamp your creative strategy at tradeshows:

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