Morito Scovill wanted to design a floor-to-ceiling booth display that would maximize their branding at tradeshow events. This dynamic, custom-shaped tower and lightbox archway that incorporates meeting spaces and hidden storage.

This two-story lightbox tower was designed to be multi-faceted: including hidden walk-in storage, floating shelves, and integrated technology. The lightbox archway serves as a small meeting space with a built-in counter. It also provides additional overhead lighting for the meeting space, which is especially important for darker tradeshow atmospheres.

Learn how you can revamp your creative strategy at tradeshows: