Dr Pepper Custom 10-Feet-Tall Bottles

Dr Pepper Custom 10-Feet-Tall Bottles

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

The Charlotte Hornets completely revamped their marketing strategy by shifting their advertisement focus from Sprite to Dr Pepper. Dr Pepper established their presence in the Spectrum Center by transforming the 200 level into the Dr Pepper Pavilion and the Pepper Lounge. In addition to this exclusive area, promotional signage will be featured throughout the inside and outside of the arena.

SEG Systems helped bring this rebrand to life by partnering with Keurig Dr Pepper and the Charlotte Hornets to create custom, life-size Dr Pepper bottles. These 80-pound fabricated bottles stand at 10 feet tall and 3 feet wide, on both sides of the Jumbotron. The bottles were produced by encasing the interior foam with a hard finish, then they were wrapped with a full decal. To maximize stability, the bottles were mounted to a removable, aluminum base plate and installed with support cables.

NFL Super Bowl Store

SEG Systems Capabilities

In house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

The NFL Shop is known for being the official merchandise store for the Super Bowl. The retail booth featured a variety of merchandising systems, customized to fit their brand and products perfectly. The ’47 Brand hat displays were made of slat walls with adjustable shelving, which maximized flexibility for the products’ sizes and spacing. Merchandise gondolas with SEG Graphic headers were placed throughout the booth amongst a TV mount that doubled as a hat display.

View more of our NFL projects!

NFL Atlanta Falcons Team Store

SEG Systems Capabilities

In house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

The Mercedes-Benz Stadium is home to two different professional teams, the Atlanta Falcons and United FC, with just one space for a team store. Given this dilemma, SEG Systems was able to manufacture and install displays that were able to appropriate the space for each team, depending on the event scheduled that day. Programmable LED light sabers surrounding mannequins really bring the space to life – visible both inside and outside of the store.

A ceiling-height LED-lit acrylic tower covers one end of the store, with large 3D lettering designed to be quickly changed out on game days. Frames with easily interchangeable fabric graphics enable a quick transformation from one team’s decor to the others’. SEG Systems was able to achieve the impossible, making two teams fit seamlessly into one space.

Check out our New Orleans Saints project!

NFL New Orleans Saints Pro Shop

New Orleans Saints NFL Pro Shop

SEG Systems Capabilities

In house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

SEG Systems was honored to create a new look for the New Orleans Saints NFL Team Pro Shop in the Caesars Superdome. The entrance was highlighted by LED towers programmed to be dimmable – depending on the mood or time of an event. From ordinary, outdated walls, SEG Systems incorporated a display wall with floating footballs, millwork letters, and printed gold ACM panels to reinvigorate the space.

Unsightly concrete columns throughout the space were transformed with custom-shaped column-wrap fabric frames, instantly updating and refreshing the space. The Saint’s team store is an example of how SEG Systems was part of this custom NFL Pro Shop project from the initial design to engineering, to installation.

Check out more of our NFL projects!

Indianapolis Colts NFL Fan Store

SEG Systems Capabilities

In house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

The Indianapolis Colts wanted to revamp their fan store to maximize their fan’s NFL experience at the Lucas Oil Stadium. SEG Systems and Imagine brought this to life by transforming their space into a 360-degree branding experience- emphasizing their team colors and values. Utilizing our low profile SEG fabric frames, the Colts are able to update their fan store seasonally at a low cost just by changing out the SEG graphics. Check out more of our NFL projects!