The Mercedes-Benz Stadium is home to two different professional teams, the Atlanta Falcons and United FC, with just one space for a team store. Given this dilemma, SEG Systems was able to manufacture and install displays that were able to appropriate the space for each team, depending on the event scheduled that day. Programmable LED light sabers surrounding mannequins really bring the space to life – visible both inside and outside of the store.

A ceiling-height LED-lit acrylic tower covers one end of the store, with large 3D lettering designed to be quickly changed out on game days. Frames with easily interchangeable fabric graphics enable a quick transformation from one team’s decor to the others’. SEG Systems was able to achieve the impossible, making two teams fit seamlessly into one space.