As a retailer we know your job is to sell more product. Additionally, we know you need to make it easier for your customers to find the products and brands they want most. That’s why Famous Footwear retailer came to us for a custom Nike feature wall display in their stores.

So we constructed the Nike feature wall using our 4.75” deep wall-mounted lightbox extrusion with a custom aluminum fabricated surround. This not only made it easier for mobility it also provided a sleek aesthetic. Furthermore, it all sat on a steel fabricated base with shoe displays sitting on top for stability and showcasing their latest products.

Another key attribute was our custom-built 3D lit Nike logo that we mounted onto the side. Rounding out the branding we added a SEG graphic that reinforced Nike’s brand essence in the background to complete this custom display. Although this was a permanent feature wall, campaigns can easily be changed with the fast fabric silicone edge graphics and updating the products shown on the individual floor stands. For more of SEG Systems custom lighting options check us out here. 

Have a feature wall you want to build or need ideas? Try us out and see.