US Foods: One Trade Show with a Variety of Solutions

SEG lightbox freestanding archway with seating and double-sided graphics and turf

US Foods: One Trade Show with a Variety of Solutions

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

US Foods events require a lot of details, such as meeting spaces, crowd control barriers, and counters. In order to create a one-of-a-kind experience, US Foods requested custom curved countertops and a 360-degree TV mount station. This virtual reality experience integrates technology into a tradeshow space – offering the visitors a chance to directly interact with the brand. Check out our other US Foods projects!

SEG US Foods Round Multiple TV Mount with tubular signage and crowd control double-sided graphics to enclose trade show booth

SEG custom millwork countertop with transaction top and vinyl graphics

Guinness World Record Lightbox

Guinness World Record Lightbox

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

SEG Systems joined forces with SEG printing partner, Custom Color, to build the world’s largest lightbox. It was unveiled at Mattress Firm’s annual exhibition at the Texas State Fair.

In order to fulfill the record for the Largest Illuminated Indoor Advertising Sign, the partners had just a few weeks to plan. After a day’s worth of installation in Dallas last week, the lightbox stands proudly at 10’ tall and spans over 200 feet.

The enormous freestanding fabric lightbox wraps around corners and covers nearly every inch of wall space in the tent. Dye-sublimated graphics were installed into the 203.71’ aluminum frame, creating a one-of-a-kind sleek and powerful message. This created an evenly lit image that passersby just couldn’t look away from.

Along with the lightbox, Mattress Firm used SEG products throughout their booth. For example, crowd control barriers, freestanding lollipop frames, and tubular systems were also featured in the exhibit.

Tower Over the Competition

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

Go big or go home, and if you’re trying to attract customers, you can’t go home. These Ekos 8” perimeter lit lightbox towers are a fan favorite at SEG Systems. As an added bonus, you can mount TVs to the towers that can be constructed as two, four, or even six-sided using our corner and cube extrusions!

In addition to the towers, Charlotte-based software company Ekos used custom lockable storage cabinets and counters with SEG fabric and laminate countertops that included pop-up charging stations. Contact us to get started on your project today!

Big Shots Golf Virtual Reality Experience

Showcased Capabilities

Custom Fixtures and Displays
Design and Engineering
Custom Lightboxes

Overlapping arches were created to grab customers’ attention at this trade show. The corner and cube aluminum extrusions used to create the arches were powder-coated with matching PMS colors to seal the deal.

Once they arrived at the booth, customers quickly learned that this silicone edge graphic structure was actually a golf simulator. While waiting for their turn to take a swing, fans were able to relax in an environment surrounded by a bar made from a corner extrusion and topped with a millwork wood laminate.

View more of our virtual reality experiences!

GlobalShop 2019

Globalshop 2019

Globalshop just got bigger. In 2019, three trade shows were combined to create RetailX: RFID Journal Live!, IRCE (Internet Retailer Conference and Exhibition), and Globalshop. Surrounded by nearly 1,000 booths all competing for attention, SEG Systems struck again and brought home two awards: Product Development and Booth Design Awards.

Take a look around and see what SEG Systems did to conquer Globalshop this year.

Back to the Portfolio

Interactive Lightbox Wall

Representing the Queen City from over 750 miles away, the back wall of this year’s booth was a lightbox montage constructed of:

21 lightboxes
SEG fabric
5 extrusion depths
7 LED lighting solutions

Landing Pad (Conference Table)

Powering the lightbox montage wall was our custom-built command center. Built in-house, this conference table in the middle of the booth surrounded LEG strip lighting that was programmed to change colors and patterns throughout the event.

The table was topped with fingerprint-resistant laminate to ensure a clean look over the course of many hands during our time in Chicago.

The centerpiece of the table was SEG’s take on a zen garden – keep reading to learn more!

Zen Garden

To highlight our extensive extrusion collection was SEG’s version of a zen garden. Illuminated by hidden front-firing LEDs, this cutout was then filled with plastic pellets and aluminum extrusions. Fidget, much?

Control Panel

With buttons, dials, and sliders, SEG Systems was able to walk customers through our lightbox technology offerings:

Full-lit vs. Half lit
Perimeter Lighting vs. Front-Firing
Temperature
Dimmable Lighting
LGP for thin lightboxes

Back Wall

Spanning the back of the booth was a 40′ x 16′, dye-sublimated, non lit graphic.

Left Side: Systems and Merchandising Displays

Ever consider taking your fabric frame further? At SEG Systems, it’s something we do every day. We aim to create unique functioning displays by combining our in-house manufacturing capabilities and a large selection of SEG frame extrusions. There’s nothing standard about this side of the booth:

Mannequin Glorifier
- Corner Lightbox Extrusions
- Millwork Accents
- Perimeter Lighting
- White Interior Fabric
Game Console
- Nintendo 64
- Custom Frames
- Built-In Monitor
- Millwork Panel

Merchandising Mannequin Display
- Slat Wall
- Standard Shelving
- Double-Sided
Shop-In-Shop Systems
- Custom-Built
- Windows
- Millwork
- Locking Doors

P.S. – Have you seen the Frames & Displays Catalog yet? It has many different systems to help inspire your next project!

Right Side: Freestanding Frames & Lightbox Accessories

On the right side of our booth was a collection of freestanding frames and fabric frame accessories. These frames varied in depths and sizes to show off the many options that are available when it comes to purchasing your next fabric frame or lightbox.

We sprinkled fabric frame and lightbox accessories throughout this side of the booth to highlight the endless possibilities of customization for frames:

SEG TV Monitor Mounts
Shelves
3D Logos
Product Glorifiers
Millwork Bases
Faux Neon Flexible LED Strips.

End Caps

To bring the booth together, SEG frames were scattered around, mounted at all angles, and glorified on millwork end caps that were lit with 4.0” perimeter lighting covered with white SEG fabric.

This really helped show off the technology that SEG Systems handles on a day-to-day basis. What makes these end caps even better were the suspended, spinning, lit cubes!

Want more? We’ve got tons of photos in the blog post about our experience at Globalshop 2019!

Read the Blog