SEG Systems, a fabric frames and displays manufacturer based out of Charlotte, North Carolina, joined forces with SEG printing partner, Custom Color, to build the world’s largest lightbox and unveil at Mattress Firm’s annual exhibition at the State Fair of Texas.

In order to fulfill the record for the Largest Illuminated Indoor Advertising Sign, the partners had just a few weeks of planning and manufacturing time at SEG Systems’ and lots of printing to be completed at Custom Color’s facility. After a day’s worth of installation in Dallas last week, the lightbox stands proudly at 10’ tall and spans over 200’ feet.

The enormous freestanding fabric lightbox wraps around corners and covers nearly every inch of wall-space in the tent. Dye-sublimated graphics were installed into the 203.71’ aluminum frame, creating a one-of-a-kind sleek and powerful message from Mattress Firm, offering an evenly lit image that passersby just can’t look away from.

Along with the lightbox, Mattress Firm used SEG products throughout their booth, such as crowd control barriers, freestanding lollipop frames, and tubular systems.


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