A store within a store also referred to as a shop-in-shop, is an agreement in which a retailer rents a part of the retail space to be used by a different company to run another, independent shop.

This Majestic Athletic pop-up shop looks more complicated than it really is. Two fabric frame arches built from our 3” deep fabric frame extrusions are combined with our corner aluminum extrusion creating two custom arches that overlap each other, producing a semi-enclosed island store-in-store.

In addition to the SEG fabric lightboxes, this shop-in-shop was accessorized with two custom millwork shelving units with a combination of white laminate and vinyl, as well as a custom millwork counter with 3D push-through lettering. Imagine out how you can re-shuffle the arches to create a completely new experience.