A shop-in-shop is an area that one retailer sublets within another retailer’s premises. The majority of perfume sales are made through shop-in-shop points rather than standalone stores. The CEO expects that in partnership with large department stores, the company will eventually boast 50 or 60 shops-in-shops promoting the brand.
Shop-in-shops are ideal when you need to create your own branded space, grab your customer’s attention, and have product storage – all without owning or renting a brick and mortar store of your own. SEG Systems is your one-stop shop for your shop-in-shop needs.
This island shop-in-shop was constructed of with many different materials and technology: two custom fabricated product shelving towers support the 360-degree header; the backlit header is made from our 4.5” deep double-sided fabric frame profile, combined with our corner fabric extrusion, acting as a light beacon defining the area; a center monitor tower aligned with with backlit thin lightboxes displays commercials of the perfume; all pulled together with a push-through 3D logo.