Rendering to Retail: J&P Cycles
J&P Cycles Delivers Brand Immersion in Stores
J&P Cycles asked for a retail experience that dared their customers to “live life on two wheels.” To propagate this into a store experience, SEG Systems used raw materials and elements that personified the feeling of riding your bike on the road. The merchandisers, fixtures, lighting, furniture, and signage were all created to give you a cohesive look that amplified the products being merchandised in them. Some of the custom features included customized helmet racks, shadow boxes, slat walls, shoe displays, and clothing merchandisers, along with textural fabricated cash wraps and full ceiling grids.
We brought the theme to life with the juxtaposition of metal and millwork. On one hand, metal is the foundation of the motorcycle industry: from motorcycle chassis to rims to hard bags. On the other hand, the millwork appeals to the aesthetic of being wild and exploring the outdoors.
This project featured a custom full ceiling grid that was designed to mimic barbed wire.
The cash wrap integrated both the metallic and wooden textures with logo signage on top.
The helmet racks were designed to hold the helmets at the perfect angle, showing exactly what they would look like when worn.
The real beauty of these merchandise displays went beyond the metal fabrication, millwork veneers, and sustainable woods. It was their multipurpose customizable features that were built into each piece, giving them the ultimate flexibility to fit their unique products perfectly and timelessly.