US Foods: Taking Over the Trade Show

US Foods National Restaurant Association trade show booth design

US Foods: Taking Over the Trade Show

 

SEG Systems Capabilities

  • In-house manufacturing
  • Custom displays, fixtures and lightboxes
  • Millwork
  • Metal Fabrication
  • Powder coating and finishing
  • Design, engineering, and installation

With a goal of an interactive booth, US Foods was able to showcase on-trend products, easy-to-use business solutions, and host live panel discussions. The booth took up a large portion of the National Restaurant Association Trade Show’s floor, allowing for a variety of SEG solutions such as suspended tubular frames, freestanding SEG towers, backdrop lightboxes, custom countertops, a well-lit lightbox arch seating area.

US Foods National Restaurant Association trade show booth with products, live panel discussions, and interactive exhibits
US Foods National Restaurant Association VR
US Foods NRA Trade Show Lit frame
US Foods National Restaurant Association trade show booth with products, live panel discussions, and interactive exhibits

US Foods: One Trade Show with a Variety of Solutions

SEG lightbox freestanding archway with seating and double-sided graphics and turf

US Foods: One Trade Show with a Variety of Solutions

 

SEG Systems Capabilities

  • In-house manufacturing
  • Custom displays, fixtures and lightboxes
  • Millwork
  • Metal Fabrication
  • Powder coating and finishing
  • Design, engineering, and installation

US Foods events require a lot of details, such as meeting spaces, crowd control barriers, and counters. In order to create a one-of-a-kind experience, US Foods requested custom curved countertops and a 360-degree TV mount station. This virtual reality experience integrates technology into a tradeshow space – offering the visitors a chance to directly interact with the brand. Check out our other US Foods projects!

SEG lightbox freestanding archway with seating and double-sided graphics and turf
SEG lightbox freestanding archway with seating and double-sided graphics and turf
SEG US Foods Round Multiple TV Mount with tubular signage and crowd control double-sided graphics to enclose trade show booth
SEG custom millwork countertop with transaction top and vinyl graphics
SEG US Foods Round Multiple TV Mount with tubular signage and crowd control double-sided graphics to enclose trade show booth

Guinness World Record Lightbox

Atlanta Baseballism Light box

Guinness World Record Lightbox

SEG Systems Capabilities

  • In-house manufacturing
  • Custom displays, fixtures and lightboxes
  • Millwork
  • Metal Fabrication
  • Powder coating and finishing
  • Design, engineering, and installation

SEG Systems joined forces with SEG printing partner, Custom Color, to build the world’s largest lightbox. It was unveiled at Mattress Firm’s annual exhibition at the Texas State Fair.

In order to fulfill the record for the Largest Illuminated Indoor Advertising Sign, the partners had just a few weeks to plan. After a day’s worth of installation in Dallas last week, the lightbox stands proudly at 10’ tall and spans over 200 feet.

The enormous freestanding fabric lightbox wraps around corners and covers nearly every inch of wall space in the tent. Dye-sublimated graphics were installed into the 203.71’ aluminum frame, creating a one-of-a-kind sleek and powerful message. This created an evenly lit image that passersby just couldn’t look away from.

Along with the lightbox, Mattress Firm used SEG products throughout their booth. For example,  crowd control barriers, freestanding lollipop frames, and tubular systems were also featured in the exhibit.