Seamless Trade Show Structure

Seamless Trade Show Structure

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

SEG Systems collaborated with Dimensional Design to develop a massive trade show booth with floor-to-ceiling branding. Built with our 8.0” double sided extrusions, these frames were designed by our engineers to be robust and durable, yet lightweight. The suspended canopy frame features angled graphic dividers that connect to the freestanding frame on the bottom. The two pieces were built separately and bolted together to create one, seamless trade show structure.

View another one of our canopy-style trade show booth projects!

US Foods: Taking Over the Trade Show

US Foods National Restaurant Association trade show booth design

US Foods: Taking Over the Trade Show

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

With a goal of an interactive booth, US Foods was able to showcase on-trend products, easy-to-use business solutions, and host live panel discussions. The booth took up a large portion of the National Restaurant Association Trade Show’s floor, allowing for a variety of SEG solutions such as suspended tubular frames, freestanding SEG towers, backdrop lightboxes, custom countertops, a well-lit lightbox arch seating area.

US Foods National Restaurant Association trade show booth with products, live panel discussions, and interactive exhibits

US Foods National Restaurant Association VR

Suspended Signage and 3D Letters

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

The cherry on top of this trade show exhibit was suspended signage – in this case, two large 18’x18’ corner suspended SEG frames. Additionally, these frames were built from SEG Systems’ 8” deep double-sided extrusion, accessorized with in-house CNC milled and painted 3D letters.

GlobalShop 2019

Globalshop 2019

Globalshop just got bigger. In 2019, three trade shows were combined to create RetailX: RFID Journal Live!, IRCE (Internet Retailer Conference and Exhibition), and Globalshop. Surrounded by nearly 1,000 booths all competing for attention, SEG Systems struck again and brought home two awards: Product Development and Booth Design Awards.

Take a look around and see what SEG Systems did to conquer Globalshop this year.

Back to the Portfolio

Interactive Lightbox Wall

Representing the Queen City from over 750 miles away, the back wall of this year’s booth was a lightbox montage constructed of:

21 lightboxes
SEG fabric
5 extrusion depths
7 LED lighting solutions

Landing Pad (Conference Table)

Powering the lightbox montage wall was our custom-built command center. Built in-house, this conference table in the middle of the booth surrounded LEG strip lighting that was programmed to change colors and patterns throughout the event.

The table was topped with fingerprint-resistant laminate to ensure a clean look over the course of many hands during our time in Chicago.

The centerpiece of the table was SEG’s take on a zen garden – keep reading to learn more!

Zen Garden

To highlight our extensive extrusion collection was SEG’s version of a zen garden. Illuminated by hidden front-firing LEDs, this cutout was then filled with plastic pellets and aluminum extrusions. Fidget, much?

Control Panel

With buttons, dials, and sliders, SEG Systems was able to walk customers through our lightbox technology offerings:

Full-lit vs. Half lit
Perimeter Lighting vs. Front-Firing
Temperature
Dimmable Lighting
LGP for thin lightboxes

Back Wall

Spanning the back of the booth was a 40′ x 16′, dye-sublimated, non lit graphic.

Left Side: Systems and Merchandising Displays

Ever consider taking your fabric frame further? At SEG Systems, it’s something we do every day. We aim to create unique functioning displays by combining our in-house manufacturing capabilities and a large selection of SEG frame extrusions. There’s nothing standard about this side of the booth:

Mannequin Glorifier
- Corner Lightbox Extrusions
- Millwork Accents
- Perimeter Lighting
- White Interior Fabric
Game Console
- Nintendo 64
- Custom Frames
- Built-In Monitor
- Millwork Panel

Merchandising Mannequin Display
- Slat Wall
- Standard Shelving
- Double-Sided
Shop-In-Shop Systems
- Custom-Built
- Windows
- Millwork
- Locking Doors

P.S. – Have you seen the Frames & Displays Catalog yet? It has many different systems to help inspire your next project!

Right Side: Freestanding Frames & Lightbox Accessories

On the right side of our booth was a collection of freestanding frames and fabric frame accessories. These frames varied in depths and sizes to show off the many options that are available when it comes to purchasing your next fabric frame or lightbox.

We sprinkled fabric frame and lightbox accessories throughout this side of the booth to highlight the endless possibilities of customization for frames:

SEG TV Monitor Mounts
Shelves
3D Logos
Product Glorifiers
Millwork Bases
Faux Neon Flexible LED Strips.

End Caps

To bring the booth together, SEG frames were scattered around, mounted at all angles, and glorified on millwork end caps that were lit with 4.0” perimeter lighting covered with white SEG fabric.

This really helped show off the technology that SEG Systems handles on a day-to-day basis. What makes these end caps even better were the suspended, spinning, lit cubes!