Hirschfeld Marketing Solutions (HMS), an experiential agency specializing in memorable brand experiences, reached out to SEG Systems® to help elevate White Castle’s brand presence at their custom Pop-up Restaurant. HMS wanted to create a visually striking and immersive experience for their White Castle Valentine’s Day Pop-up shop, leveraging SEG’s expertise in fabric display solutions, custom SEG structures, and engineering. The goal was to produce a distinctive facade that seamlessly integrated with the existing tent architecture to create a temporary pop-up, while vividly showcasing White Castle’s iconic and playful brand identity.

SEG Systems’ engineered a custom SEG frame castle façade to bring Hirschfeld’s iconic vision for the temporary White Castle restaurant to life. Our advanced silicone edge graphic technology was instrumental in achieving a lightweight yet durable frame system that could withstand the Texas winds while securely holding a high-resolution printed fabric. This technology allowed for realistic brick details, resulting in a dynamic and engaging visual presentation for the Hirschfeld White Castle Valentine’s Pop-up Restaurant. The 3D custom White Castle logo was created using printed Sintra and affixed above the doorway along with the printed fabric awning. Strip tape lighting was used to highlight the castle turrets and draw additional attention to structure.

The finished structure successfully transformed a simple tent into a memorable replica of White Castle’s beloved brick-and-mortar locations. The precision-engineered SEG frame provided brand presence while ensuring easy installation and maintenance for the Hirschfeld onsite team. Overall, this project highlighted SEG Systems’ ability to deliver innovative and larger-than-life display solutions to tie seamlessly into any event or retail space. Contact our sales team to create a custom solution for your brand, event or retail space.