Anytime Fitness Franchise Branding Program with Blaze™ Lightboxes

When one of the world’s fastest-growing fitness franchises needed a visual refresh across hundreds of locations and consistent branding and execution for future locations, Anytime Fitness turned to us for an easily scalable solution that doesn’t sacrifice design or brand consistency. The challenge? Creating a cohesive look that can flex to fit each franchise’s unique space — from small studios to full-scale gyms — while maintaining the high-energy, motivating vibe the brand is known for.

SEG Systems^® partnered with Anytime Fitness and parent company Purpose Brands to create a turnkey program featuring Blaze™ lightboxes, and silicone edge graphics tailored to each individual location. Our full-service team takes the stress out of mass production rollouts, seamlessly handling every step of the progress from concepting and prototyping to fabrication, fulfillment, and logistics. With detailed project management services and a streamlined workflow, we ensure each site receives exactly what it needs — on time, on brand and on budget. No guesswork. No delays.

Whether it’s a single sided lightbox being used as a wall-mounted illuminated entry feature or a double-sided lightbox with vibrant fabric graphics serving as both branding and a showstopping room divider, every install delivers bold, illuminated visuals with virtually no shadowing that elevate the member experience. Blaze lightboxes have a lifetime frame warranty, 5 year LED warranty and allow associate-level install with sustainable SEG graphics that can be swapped at a low cost. Our ongoing partnership with Anytime Fitness is a perfect example of how we design, engineer and build your brand’s vision at scale — efficiently, creatively, and with attention to every detail. Learn more about Blaze Lightboxes and our custom lighting solutions here.