Scalable Lightbox Solutions for Basecamp Fitness

When Basecamp Fitness came to us, they weren’t looking for just another signage vendor — they needed a partner who could match their energy and keep up with their pace. As a high-intensity interval training brand built on grit, movement, and momentum, Basecamp wanted every location to hit just as hard visually as their workouts do physically. Together with Purpose Brands, we built a scalable solution that does exactly that: bold, immersive lightbox tunnels and vibrant SEG graphics that don’t just decorate a space — they drive it. The wall-mounted lightboxes are custom sized to create an studio entry that ties perfectly into the Basecamp Fitness brand — immersive, motivational, and full of motion.

This ongoing partnership has been all about keeping it simple for franchisees, consistent for the brand and powerful for members. We expertly streamline the entire process from design and prototyping to mass fulfillment and direct-to-location shipping, so each new Basecamp studio opens with a punch. Franchise owners get plug-and-play kits — no guesswork, no stress, no expensive labor charges just clean installs and consistent branding that looks sharp no matter the location. Backlit silicone edge graphics allow for easy graphic changeout at a low cost. Our SEG lightbox system scales fast and still feels personal, because we’ve built it to flex with the brand.

Working with Basecamp is exactly the kind of challenge we love — fast-moving, high-impact, and all about the experience. We’re not just producing high-quality lightboxes and graphics; we’re helping create an environment that amps people up the second they walk in. And as Basecamp continues to grow, we’re right there with them — building, shipping, and sweating the details so they can focus on what they do best: getting people moving.