Double-Sided Retail Fixture and Endcap for PetSmart

petsmart retail fixture and dog bed end cap

Double-Sided Retail Fixture and Endcap for PetSmart^®

In a move to enhance in-store engagement, PetSmart partnered with SEG Systems^® to design a custom, double-sided retail fixture featuring a new dog bed endcap and illuminated window display for its store in New York City’s iconic Flatiron District. The goal? To create an inviting, functional display that not only showcased PetSmart’s range of dog beds but also seamlessly integrated with the store’s aesthetic and spatial challenges.

This wasn’t the first collaboration between PetSmart and SEG Systems. Previously, SEG helped PetSmart celebrate its Nate & Jeremiah partnership with a multi-store rollout of in-store displays. Designed to seamlessly integrate into existing store fixtures, the project utilized custom fixtures and silicone edge graphic (SEG) frames, allowing installation at the associate level and reducing manufacturing costs by capitalizing on existing store fixtures. This made for a smooth and efficient rollout across 1,422 locations, with 32 tailored variations to accommodate each store layout.

For the Flatiron store, we delivered a sleek, durable, and highly functional fixture that aligned perfectly with PetSmart’s brand and merchandising needs while maximizing product visibility. The custom endcap not only provided layered shelving inside the store but also captured customer attention from the street with a striking lightbox window display. Our expertise in engineering, custom millwork, metal fabrication, and lightboxes brought the entire concept to life. Plus, our in-house manufacturing guaranteed the highest level of quality control and quick turnaround times—something every retailer can appreciate!

By combining SEG Systems’ expertise with PetSmart’s vision, this project demonstrates how strategic partnerships can transform retail spaces into immersive, customer-centric environments that drive engagement and brand loyalty.

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Bicycle Merchandise Display

Bicycle Merchandise Displays

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

Keep your bicycle merchandise display streamlined and fresh with seasonal silicone edge graphic change outs made easy. This Giant bicycle freestanding retail display was constructed using SEG Systems’ thinnest double-sided fabric frame SEG aluminum extrusion at 1.7” deep while also reinforcing Giant’s brand of aerodynamic, and lightweight bicycle frames.

SEG custom merchandise displays are the perfect way to feature your large and small products.

Feature Wall

Nike Feature Wall in Famous Footwear Stores

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

As a retailer we know your job is to sell more product. Additionally, we know you need to make it easier for your customers to find the products and brands they want most. That’s why Famous Footwear retailer came to us for a custom Nike feature wall display in their stores.

So we constructed the Nike feature wall using our 4.75” deep wall-mounted lightbox extrusion with a custom aluminum fabricated surround. This not only made it easier for mobility it also provided a sleek aesthetic. Furthermore, it all sat on a steel fabricated base with shoe displays sitting on top for stability and showcasing their latest products.

Another key attribute was our custom-built 3D lit Nike logo that we mounted onto the side. Rounding out the branding we added a SEG graphic that reinforced Nike’s brand essence in the background to complete this custom display. Although this was a permanent feature wall, campaigns can easily be changed with the fast fabric silicone edge graphics and updating the products shown on the individual floor stands. For more of SEG Systems custom lighting options check us out here.

Have a feature wall you want to build or need ideas? Try us out and see.

Field of Dreams

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

If you build it, they will come! On August 12th 2021, the New York Yankees and Chicago White Sox made history at the famous “Field of Dreams” field and movie set! This was the first ever MLB competition held at this historical place, a $5 million event with 8,000 attendees. SEG Systems is proud to have created lightboxes and frames for the Baseballism retail store at the event. Thank you Outside Architecture for the opportunity to work on such a cool project! Read more about this historical game in this ESPN article and about the 2022 sequel game in this NY Post article!

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Retrofit Your Retail Store Seamlessly

Retrofit Your Retail Store Seamlessly!

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

You know the saying, there are no small roles to play. Well, we couldn’t agree more. Retrofitting a retail store to seamlessly fit within your footprint, fixtures, accessories, and frames is a service we are proud to provide to some of our customers every day.

Here at SEG Systems we love to talk about our big projects. Where we design and outfit an entire store from the graphics on the walls, lightboxes hanging from the ceiling and custom fixtures, displays and millwork cabinetry on the floor. But you know what else we love to do? We love to work with you to make your job easier, quicker and seamless!

One of the ways we do this is by working with the products you have and retrofitting and up-fitting your frames and fixtures with the coolest SEG graphics, lightboxes and accessories to refresh and modernize your look. This not only saves you time but saves you money too.

Most of all we love working with our customers and becoming part of their solution in helping to make the most epic stores around. If you are looking for someone to help complete your projects on time, on brand and on budget then you have come to the right place. Give us a call.