by SEGmarketing | Jul 17, 2019
Pop-Up Retail Pop-up retail – also known as a pop-up store – is a trend of opening short-term sales spaces. It all started in Los Angeles when brands began promoting their products and services within a store by building a miniature version of a store...
by SEGmarketing | Jul 17, 2019
AISLE MERCHANDISER A shop-in-shop is an area that one retailer sublets within another retailer’s premises.The majority of perfume sales are made through shop-in-shop points rather than standalone stores. The CEO expects that in partnership with large department...
by SEGmarketing | Jul 17, 2019
SHOP-IN-SHOP ARCHES A store-within-a-store, also referred to as shop-in-shop, is an agreement in which a retailer rents a part of the retail space to be used by a different company to run another, independent shop. This structure may come off as complex, but it looks...
by SEGmarketing | Jul 11, 2019
GLOBALSHOP 2019 INTERACTIVE LIGHTBOX WALL Representing the Queen City from over 750 miles away, the back wall of this year’s booth was a lightbox montage constructed of: 21 lightboxes SEG fabric 5 extrusion depths 7 LED lighting solutions LEFT SIDE: SYSTEMS AND...
by SEGmarketing | Jul 10, 2019
GIANT TUBULAR FABRIC FRAME BAG Check out (see what we did there?) this gigantic grocery bag. The 20′ bag stands tall using SEG’s tubular framing system and our in-house seamster ensures a tight zippered fit from every angle. Though it may be giant, this...
by SEGmarketing | Jun 12, 2019
TEXTURED PRINT Fake it till you make it with sub dye printed fabric. Create a lightweight, compacted shipped, and easily assembled brand experiences to help educate your customers, which then drives purchases. This educational pop-up was designed, engineered, and...
by SEGmarketing | May 22, 2019
SHOE WALL When walking through the doors of this retail store, you are immediately greeted with lightbox arches and begin to be immersed in the store’s brand experience. Once your customers are inside, glorify your products by illuminating them with light. This...
