Pop-Up Retail

Pop-up retail – also known as a pop-up store – is a trend of opening short-term sales spaces. It all started in Los Angeles when brands began promoting their products and services within a store by building a miniature version of a store within those brick-and-mortar walls. 

This SEG Systems pop-up display system combines custom metal fabrication and fabric silicone edge graphics to invent an eye-catching store. Custom metal fabricated shelving supports the upper header built from SEG Systems’ 3” deep silicone edge graphic fabric frame with our corner extrusion. The merchandise towers were powder coated to match the brand’s PMS colors. A center monitor tower doubles up as a merchandising system, increasing the shop-in-shops storage and display volume. Two thin double-sided lightbox towers take this custom display to another level with the use of LED technology.