Atlanta Baseballism Light box

ESPN Custom Millwork Football Installation


SEG Systems Capabilities

  • In-house manufacturing
  • Custom displays, fixtures and lightboxes
  • Millwork
  • Metal Fabrication
  • Powder coating and finishing
  • Design, engineering, and installation

Make a lasting brand impression at your event like ESPN did with the creation of this custom millwork football installation. In partnership with SEG Services, SEG Systems designed, engineered, and fabricated this custom 12-foot-tall ESPN millwork football installation. The custom millwork structure was lit from both above and below and was constructed by using over 350 regulation footballs. This football wall served as a centerpiece for the VIP experience festivities while also providing brand presence and a larger-than-life photo-worthy backdrop.

To create the ESPN brand logo to spec, SEG Systems built a curved millwork frame with angled vertical supports to mount the footballs, that would create the logo letters. At ESPN’s request, the footballs used to create the dynamic backdrop could not be damaged or blemished in any way during mounting because the footballs were to be donated to local schools after the event was over. SEG Systems was able to accomplish this by creating custom HDPE clips that were integrated into the angled vertical supports that allowed the footballs to remain stable in like new conditions. The custom millwork football installation was then painted and wired with LED lights on the top and bottom frames to provide a dramatic, illuminated effect.

Check out more of our custom sports fabrication here!


Football Installation
custom millwork ESPN rendering
millwork football installation in production
curved millwork football install in production

Pin It on Pinterest