Direct to Consumer Retail

Direct to Consumer Retail

Direct to Consumer Retail

Looking to stay ahead of competition as a retailer?

With an evolving retail landscape, direct to consumer brands are deciding how they can stay competitive in the retail industry. To do so, DTC brands are making their move to enter the physical retail space market. Expanding beyond digital channels into omni-channel retail ensures that companies can reach the consumers wherever they are: both online and in-person. This means that retailers need more than an online presence and more than just a brick-and-mortar storefront to thrive.

Whether retail brands are looking to open their first store or planning to expand their physical presence, brick-and-mortar stores allow brands to expand their audience from a different perspective. Taking the time to understand your target demographic allows your company to develop a shopping experience that’s dedicated to your customers’ wants and needs.

Tiffany & Co. pop-up shop in a department store

Looking to enter the brick-and-mortar retail space but want to take it slow?

Direct to consumer retail brands are leveraging pop-up shops and shop-in-shop experiences as a tool to better understand their target audience. Temporary locations allow retailers to test new markets, observe customer behavior, and develop a marketing strategy based on their findings.

Majestic Pop-up Homeplate Shop

The biggest benefit of a pop-up or shop-in-shop is that a company can observe and adapt to customers before they commit to a brick-and-mortar store. Experimenting with different layouts can help determine how customers move within a space and how they interact with the merchandise.  This can help decide the best merchandising systems, layout, and visual aesthetic that appeals to the target audience.

Finish Line shop-in-shop at Macy’s

Additionally, consider trying out different locations with a modular pop-up shop. Testing multiple communities can determine where your customers are and which types of retail experiences appeal to those regions.

What should I consider when creating a brick-and-mortar store?

As retailers move out of large malls, there has been a shift towards local storefronts. These small, rural locations attract more intentional buyers and typically have great deals on rent. In-person shopping allows customers to interact with the products and the brand face-to-face, which creates a sense of genuineness that online shopping doesn’t offer. Therefore, one of the biggest benefits of a brick-and-mortar store for a direct-to-consumer brand is the relationships they foster with their customers.

Converse x KicksLA “Made by You” Store

Once a company knows their target audience, they can develop a store that best suits their customers. Consider these questions:

 

  • What size should my retail space be: should I create a shop-in-shop or a full retail store?
  • What kind of store layout should I use?
  • How should I display my merchandise?
  • How can I encourage my customers to engage with my brand?

Famous Footwear store with merchandising systems end caps

About SEG Systems

From an endcap in a department store to a complete store layout, SEG Systems offers a range of merchandising solutions for retail spaces of all shapes and sizes. We transform pop-up shops, shop-in-shops, and full retail stores into interactive experiences that encourage customers to engage with that brand.

Learn how SEG Systems can help your brand stay competitive in the retail industry. Contact us today!

Multi-Use Spaces in Retail Stores, Tradeshow Booths, and Hotels

Multi-Use Spaces in Retail Stores, Tradeshow Booths, and Hotels

Multi-Use Spaces in Retail Stores, Tradeshow Booths, and Hotels

Do you host multiple events in the same space? Does your brand appeal to different audiences? Maximize your area with functional solutions that are built to fit any occasion. Multi-use spaces can be strategically designed to accommodate different dynamics. These flexible layouts can incorporate features that change the mood of a room, target a specific audience, or cater to a hybrid environment.

Hotel Architecture Design

Combine multiple spaces into one with a functional architecture design. With the click of a button, this Radisson multi-purpose room transitions from work to lounge. The innovative design includes ceiling lightboxes with dimmable lighting features that can be customized to a specific mood.

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Retail Store Design

Appeal to different audiences with multi-use retail displays. Adjustable features such as replaceable graphics or programmable lighting can transform a space based on the target market. For example, the Mercedes-Benz Stadium is home to two different professional teams, the Atlanta Falcons and United FC, with just one team store. SEG Systems developed interchangeable displays that appropriate the space for each team, depending on the event scheduled that day.

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Tradeshow Booth Design

Lit Tradeshow Booth
US Foods National Restaurant Association VR

 

Lastly, accommodate for hybrid events with a multi-faceted tradeshow booth. This US Foods booth features dedicated sections for virtual reality, meet-and-greets, and video conferences- all in one booth. Allotting space for each of these experiences maximizes the layout’s area and functionality. Additionally, it creates an environment that caters to a range of audiences with different interactive needs.

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Contact us today to learn how SEG Systems can transform your area into a multi-use space!

Integrating the Latest Technology at Retail and Trade Show Events

Integrating the Latest Technology at Retail and Trade Show Events

Integrating the Latest Technology at Retail and Trade Show Events

Hybrid experiences called “bricks and clicks” are shaping the future of in-person interactions: from tradeshows to retail stores. Combining the perks of virtual engagement with being in-person offers customers an interactive experience that’s personalized to their wants and needs.

As technology continues to grow, tradeshows transitioned from being more conversational to more experiential. Interactive displays give visitors control of their own experience. Visitors scan QR codes to interact with companies digitally- with the comfort of touchless contact and using their personal device. Also, phone charging stations are a popular branding opportunity that guarantees attention toward your booth.

Viz Ai Interactive Tradeshow Booth

Viz Ai Touch Screen

However, traditional hands-on technology, such as touch screens and kiosks, are standard engagement tools because they’re universal and durable. For example, at the entrance of a tradeshow, visitors will use kiosks to register their RFID wristbands: technology that replaces IDs and card payments. Also, these wristbands allow access to additional tradeshow information and upcoming events.

SEG Systems offers solutions for all forms of integrated technology to make sure that your branding goes beyond the screen. This includes tv-mounted displays as well as interactive kiosks, QR code stands, and more!

How to Use Virtual Reality at a Tradeshow

 

Virtual reality and augmented reality is now more popular at tradeshows. To draw customers in to use VR, create a brand-immersive environment that targets your audience and showcases what they’ll experience. For instance, check out these virtual reality booths and gaming experiences:

Creative Surfaces gaming structure

Big Shots Golf augmented reality experience

How Retailers Can Improve Customer Experience with Digital Features

 

As retail websites continue to compete with in-person stores, businesses will enhance their brick-and-mortar stores to accommodate for the conveniences of online shopping. Modern retail experiences now include interactive retail displays such as virtual fitting rooms, customer service robots, and more!

A customers’ perception of a brand is not only reliant on how the website and retail environment makes them feel, but also how they can interact with the brand. In fact, interactive retail displays improve user experience and encourage customers to engage with your brand, how they want.

SEG Systems’ merchandising displays offer modern retail solutions that integrate technology into retail spaces in a visually appealing way. These displays can incorporate not only TVs, but also touch screens with a variety of our merchandise systems.

Asics Retail Store with a variety of integrated technology

Augmented reality technology now allows customers to try on products with virtual fitting rooms, cutting out the hassle of online returns or trying on products in a changing room. For example, customers can use with these services through programmable mirrors, phone apps, and display screens. Additionally, these experiential screens will provide stocking and sizing information along with personalized touchpoints, including suggested products.

Digital Customer Service: In-Store Pickup, Kiosks, and Voice-Recognition Robots

 

Self-service kiosks and voice recognition robots will be the future of customer service in retail. Customer service technology will answer FAQs with voice recognition and touch-screen search abilities, which mimics chat features on a website. In other words, these features give customers the attention they need with accurate, real-time communication.

Similarly, buy online pick up in store (BOPIS) services are optimized with product pickup software. Self-service kiosks and package lockers will authorize customers to pick up their order at their own convenience while also avoiding lines and wait times.

These end-cap screens could be replaced with the virtual fitting room technology or interactive touch-screens

In conclusion, SEG Systems is always pushing the envelope and finding ways to be ahead of industry trends. We are committed to the forward movement of technology and continue to provide innovative, custom solutions that integrate technology.

 

Looking Ahead at Future Trends: Grab-and-Go Shopping

Grab-and-go shopping integrates smart shelves and shopping carts that track the items that are taken off shelves and placed into a cart. Therefore, this modern technology eliminates the need for a cashier and allows customers to pay with their phone for self-checkout.

SEG Systems’ Products, Capabilities, and Services

SEG Systems’ Products, Capabilities, and Services

You asked, we answered…

To kick off the new year, we’ve compiled some of our most frequently asked questions about SEG Systems’ products, capabilities, and services- all in one easy-to-read blog.

What does SEG stand for and what is its benefit?

A Silicon Edge Graphic is a high resolution, dye-sublimated fabric that’s finished with a thin silicon strip. The thin silicon edge is easily inserted into SEG Systems’ aluminum frames- creating a clean, powerful look for any space. Click through Below to see the top 8 benefits!

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What types of SEG frames are there? Do they have to be mounted on a wall?

With 92 extrusions available, our SEG frames come in all shapes and sizes. They can be single or double sided, customized to any 2D or 3D shape, and scaled to any size.

SEG frames don’t have to be wall-mounted, they can also be freestanding or suspended– meaning you can integrate SEG frames into any space!

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What kind of accessories can I add to an SEG frame?

Our frames can be enhanced with a variety of 3D lettering and merchandising accessories. We offer 12+ solutions for 3D lettering and logos, both lit and non-lit. With modern technology, your letters can be made from aluminum, plastic, wood, and LEDs.

Our merchandiser display accessories include product glorifiers, floating shelving, and slat walls. We also offer a variety of accessories for freestanding frames with the option of mounts, stock feet, shaped feet, rolling feet, and baseplates.

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baseballism, sports displays, retail displays, retail, lightbox, wall mounted lightbox, backlit display
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What should I consider when purchasing a lightbox?

There are 4 major variables to consider when buying a lightbox:

 

  • Size– the size of the lightbox will determine which lighting solutions will work best with the frame. Ex: a larger lightbox means more distance that the light must travel.
  • Brightness– the brightness of the environment will determine if the lightbox should be half-lit or full-lit. Adjusting the brightness of a lightbox can enhance the aesthetic of your space.
  • Single or Double Sided– the location of the lightbox will determine if it needs to be double or single sided. Ex: if you want a bright window display, a double-sided full-lit lightbox will probably be the best solution to enhance both in-store and curb appeal
  • Cost– the cost of the lightbox will be determined by the size, lighting solution, accessories, and more. Considering these additions, with their cost in mind, will help determine what solution is best for you!
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What are SEG Systems’ lighting options?

We have more than 19 lighting solutions to fit in all types of environments and SEG frames including perimeter bars, RGBW mesh, light guided panels, optix and more! Click below to see all of our lighting solutions:
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What are SEG Systems’ capabilities?

We’re an in-house manufacturer with all our capabilities under one roof:

 

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What are the benefits of using SEG Systems’ products in my retail space?

More than a frame

  • Design displays with unique shapes, sizes, & textures
  • Modular without construction

Custom merchandising displays

Shop-in-shop

  • Elevate your brand
  • Generate additional footprint
View an example

How can I revamp my creative strategy at tradeshows and events?

Create an environment

  • Floor to ceiling branding
  • Conference rooms & photo ops

Engage customers

Maximize space

  • Modular to fit without construction
  • Conceal products in hidden storage

Promote sustainability & safety

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How can I upgrade the appearance and functionality of my office space, showroom, or athletic complex?

Brand immersion

  • Enhance aesthetics with unique shapes and textures
  • Integrate technology and digital features
  • Create a mood with programmable lighting

Interchangeable features

  • Rearrange your space with modular cubicles
  • Replace graphics with easy-install prints

Fill open space

  • Showcase products with pedestals and display cases
  • Utilize blank hallways

Promote safety

  • Separate spaces with room dividers
View an example

What is a modular display?

Modular displays are merchandising solutions that are flexible and maximize functionality. Our modular displays collection offers the option to resize your shop-in-shop, pop-up shop, or merchandising display to be larger or smaller, depending on the size of the retail or tradeshow space. These displays are reusable and built to last due to their rearrangeable layouts and exchangeable graphics.

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What is SEG Systems’ process?

First, we’ll talk through what you’re looking for and design the perfect solution for your brand.

Our estimating team will price out the design and send it over to the engineering team- they will ensure that your project is ready for production.

Then, you’ll be paired with one of our dedicated project managers that will oversee your project through every step of its journey.

In the shop, we’ll cut and clean the frames, add lighting, and insert graphics. All frames are tested in-house by our quality control team, guaranteeing that your project is exactly as designed.

After that, the final product will be packaged in custom boxes or crates and then shipped out.

Last step is installation- most of our frames can be assembled at an associate level, but we also offer professional installation for more complex projects!

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What are the benefits of working with SEG Systems?

Our greatest asset (besides our people) is our diverse offerings of products and services that allows us to offer our customer a customized solution.

As an in-house manufacturer, we are able to give our customers quick and accurate estimates, integrated production capabilities, and the ability to follow the entire process: from inception to installation.

We have both domestic and international manufacturing and sourcing capabilities, giving our partners the ultimate flexibility and assurances for hitting deadlines and getting the price they need.

In summary, the greatest advantage in working with SEG, as your custom manufacturer, is that we can look at the entire project holistically and approach the project from not only a brand image, but from a structurally sound design with a multi-viewpoint lens.

We would love to work with you! Contact us today to get started.

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US Foods Millwork Booth

US Foods Millwork Booth

US Foods Millwork Booth – Talking Shop with SEG

US Foods, a proud partner of the Austin Food and Wine Festival and one of the largest food service distributors in the country, was looking to create a tradeshow booth that had modern conveniences with the warmth of Texan hospitality.  To bring this to life, SEG Systems created a one-of-a-kind tradeshow booth that would personify its brand and drive customer engagement.

Vintage Barrels and reclaimed wood locally sourced

SEG Systems ensured every component of the millwork booth was authentic to the Texas event- from the repurposed vintage bourbon barrels, down to the finish on the screws. The wooden elements were constructed from reclaimed wood while the metal screws, brackets, and hangers were soaked in table salt and white vinegar to create a patina, amplifying the rustic appeal of the millwork booth.  

To maximize functionality, the back wall was constructed into five separate wall sections that were strategically cut to create the illusion of one seamless back wall. Each section was customized with hidden panels to conceal the connection points that secured the sections in place. The hidden panels were created using 325 Zero Side Mounts and 210 locks that sat behind the panel and could be accessed by simply pushing on the panel.  Segmenting the wall offers modular options to resize the booth to be larger or smaller for different sized tradeshow events. It also saves on shipping costs and optimizes mobility by making the build and tear down process more manageable.

Hidden panels used to conceal the connection points for each wall section

Rendering to Reality

Raw butcher block countertops were glued, clamped, sized, and treated with Tung oil

For additional product storage, wooden crates were hung on the back wall and shelves were installed under the countertops, hidden by sliding doors. The counters were made from raw butcher block and treated with Tung oil to ensure they were food safe, non-toxic, and eco-friendly.

Modular Tradeshow Booth – Maximizing Flexibility

 

The US Foods’ tradeshow booth was built to last for years by integrating customizable signage. The side of the millwork booth features detachable, centra graphics that are mounted with Velcro strips- offering the option to easily switch out graphics. A SEG fabric frame is attached to the back wall using threaded inserts so the frame can be easily added and removed. The graphic is a dye-sublimated fabric with a thin silicone gasket, sewn around the perimeter of the graphic-resulting in a frameless-like appearance that’s interchangeable. Incorporating adaptable features ensures that the tradeshow booth will be timeless and last for years!

Dye-sublimated fabric on the back wall

Because of the flexibility in sizing, this 10 x 20-foot millwork booth was compacted into just three crates. SEG Systems’ custom crate building offers shipping solutions that ensures the product arrives as perfect as it gets shipped out.

Utilizing repurposed wood was more than just fulfilling a visual aesthetic. It also served as a metaphor for the US Foods’ purpose as a company: repurposing bland recipes by transforming them into modern, gourmet cuisines. SEG Systems embraced this objective by sourcing recycled wood from sustainable vendors and transforming it into a modern experience with a vintage feel.

 

We would love to work with you – Contact us today to get started!

 

Check out more of our projects with US Foods:

One Trade Show with a Variety of Solutions

Giant Tubular Fabric Frame

Taking Over the Trade Show

 

LED Lightbox Displays: Brighten your Branding

LED Lightbox Displays: Brighten your Branding

LED Lightbox Displays: Brighten Your Branding

SEG lightboxes offer floor-to-ceiling solutions that can be free standing, suspended, or wall-mounted. With endless customizable features, our one-of-a-kind fabric lightboxes can transform your space into a 360-degree, brand-immersive experience.

When it comes to an SEG lightbox, one size doesn’t fit all– the shape, scale, and depth is personalized to fit your brand perfectly! No matter the size of the lightbox or the depth of frame, there is a lighting solution that will make your display pop. Choose from one of our 11 stocked lighting solutions or go custom with our programmable lighting.

Add dimension to your lightbox by adding accessories:

  • 3D logos and lettering
  • TV mounts and integrated technology
  • Magnetic mounts for merchandise
  • Cabinetry and floating shelving
  • Frame finishes
  • Additional lighting- LED, halo, and more

A collection of SEG Systems’ lightboxes in varying sizes and frame depths

For additional product storage, wooden crates were hung on the back wall and shelves were installed under the countertops, hidden by sliding doors. The counters were made from raw butcher block and treated with Tung oil to ensure they were food safe, non-toxic, and eco-friendly.

Free-Standing Lightboxes

Creative Surfaces Monitor Structure with Freestanding Backlit Frames

Drive customer interaction with an innovative, visual display. These freestanding, backlit structures grab customers’ attention and invites them to engage with your products.

Under Armour Custom Logo

Bring your brand to life with a life-size logo! This freestanding, LED lightbox display has programmable lighting that allows for customized colors, brightness, and movement throughout the display!

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Thermos Trade Show Booth

Develop an immersive experience with a curved, silicon edge graphic. This backlit display captivates customers with a 180-degree panoramic view without the 10-mile hike to get there!

Majestic Shop-in-Shop

Optimize your Shop-in-Shop with stacked lightbox arches. These arches bring light to your space and provide support for merchandise racking and displays. Integrate technology into your lightbox displays with built in tv-mounts!

Thermos Trade Show Booth

Strategically break up your space with a corner frame. These fabric lightbox displays double as a room dividers and merchandising solutions: each corner showcases different products on floating shelves with a silicon edge graphic background.

Free-Standing Lightboxes

Indiana Pacers Custom Basketball Court Fixture

Integrate custom-shaped logos into your display to draw attention to your brand! This suspended lightbox was added to the center of this suspended basketball court fixture.

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3D SEG Systems Cube

Develop a seamless look with a six-sided cube display. This suspended cube lightbox offers branding opportunity from all perspectives- and it spins!

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Nike Retail Store Suspended Lightbox with Programmable Lighting

Grab your customers’ attention with a suspended lightbox! Ceiling space can be used to create an atmosphere from all angles.

Wall-Mounted Lightboxes

Arcteryx Wall Collage

Create a window illusion with a backlit lightbox collage. This 24-piece silicon edge graphic mosaic came together to transport their customers into the outdoors.

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About SEG Systems

Whether you’re looking for a standard lightbox or a fully custom rollout, SEG Systems will provide a solution tailored to your company. In addition to our custom solutions, we provide environmentally friendly solutions! Our durable aluminum frames are designed to withstand bending and are easily reused by switching fabric prints. We also offer sustainable lighting options that are built to maintain long lifespans. Contact us today to learn more about our custom and sustainable solutions!

We would love to work with you! Check out our FAQs or Contact Us today to get started.

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