SEG Systems’ Commitment to Sustainability

While there is room for improvement, America and Manufacturing has come a long way in its recycling efforts. Recycling over the last few decades compared to present day has grown from 6% to 34%. That has a lot to do with great organizations like Recycling Coalition and America Recycles Day organization but it also has a lot to do with all of you too.

We know that consumers today demand to work with more environmentally responsible companies, and we feel the same way. That is why we partner with and buy from environmentally friendly vendors too. We have also taken that one step further by not only buying recycled materials but recycling those materials once again.

To date, we have recycled more than 390,975 pounds of aluminum with Custom Recycles. Did you know that recycling aluminum saves over 95% of the energy used to manufacture new aluminum products. In addition to conserving energy, recycling aluminum reduces pollution and conserves natural resources. We also recycle 100% of our used cardboard, and paper products utilizing a dedicated dumpster that is recycled weekly.

We also make it easier to recycle at the office by providing every employee reusable water tumbler and coffee mug, placing water refill stations and coffee stations throughout the office and shop and source environmentally friendly uniforms and clothing.

5 Fun Facts about Recycling

Just like SEG Systems, every manufacturing company and individual has the power to make sustainable decisions to reduce their waste and carbon footprint. With the help of the manufacturing community, we all can play a role in restoring our Earth and investing in our planet.

Whether customers are window shopping or actively shopping, an effective window display is essential to draw attention to a brick-and-mortar store. Window displays are free advertisement that can shape a customer’s first impression of the store, before they even walk in.

There are many different types of window displays, each using visual merchandising techniques to attract customers. That is to say, developing a compelling display will not only entice potential customers to stop in front of your store but motivate them to go in. From eye-catching back-lit graphics to custom merchandise pedestals, SEG Systems can design, engineer, and build an innovative window display for your brand.

Open Window Displays

The ICON customization center highlights the story behind a custom design. These shoe pedestals are topped with acrylic boxes and feature an informational plaque.

Open window displays offer a clean look that focuses on the experience within the store. For example, this ICON storefront display for SEG Services and Under Armour utilized a bright, colorful lightbox around the window frame to highlight the inside of the store. With this transparent design, there is an unobstructed view of the customization center. Also, the frosted logo decals on the windows serve as a call to action to come inside.

Floor-to-Ceiling Window Displays

One of the largest lightbox displays in the USA, spanning 70’ x 20’.

Create a lightbox storefront display that attracts customers at all times of the day. For instance, these front-firing LED lightboxes are the brightest and most durable on the market, providing a floor-to-ceiling solution that stands out no matter what time of the day or night. Additionally, downlighting was installed to create a more dramatic look, emphasizing the bold colors of the Arc’teryx graphics. Read more…

Closed Window Displays

This Asics double-sided lightbox provides a branding solution from the inside-out.

Closed window displays are beneficial when a brand wants to draw attention to specific branding elements or merchandise products. For this Asics storefront, a large lightbox was paired with custom pedestals to glorify the products on display while also maximizing branding opportunities.

Interchangeable Window Displays

These custom graphics can be switched out for quick rebranding and other featured products. 

Bring your brand to life by integrating multiple elements into your display. For instance, this Derek Lam 10 Crosby display for Sephora personifies the Fragrance and Film collaboration with two structures placed on either side of the entrance. On the left, the product glorifier shelf shines light on each of the featured fragrances. On the right, the mounted monitor plays a film about the campaign, bringing the two components of the collaboration together. See more…

Elevated Window Displays

The acrylic backboard was accessorized with a custom-made aluminum hoop and a steel base.

Rise above the rest with a mounted, double-sided lightbox. For example, this elevated window display for Foot Locker positioned the NBA stars at eye-level to catch attention from passers-by and in-store customers.

The Benefit of Storefront Displays

In conclusion, one of the biggest benefits of a brick-and-mortar store is having a storefront to advertise your brand. Therefore, creating an innovative window display is an opportunity to bring your brand to life and to attract customers. In addition, these displays have a large impact on brand perception; they have the power to influence the way a customer feels about your brand or even drive engagement with your brand.

Contact us today to learn how SEG Systems can transform your retail space into a brand experience!

Trade Show Trends

Are you curious what trade shows will look like in the future?

Read more to find out about the top 5 trade show trends.

Trade shows and their booths have evolved drastically in the past few years. Businesses have had to revamp their creative strategies at events to account for these changes. There are five major trends that will shape the future of trade shows.

As trade show events return, you will see that some shows will be smaller in size and more industry-specific. Regional trade shows have grown in popularity because they’re a form of crowd control, which also cuts travel expenses. In general, shows are finding innovative methods to balance social distancing guidelines with maximizing the number of attendees. For example, some visitors may feel safer by booking a time slot to visit a booth to minimize spacing concerns.

With smaller shows, comes smaller spaces. To accommodate booths of all shapes and sizes, our modular trade show displays are customizable to fit any exhibit layout. We know, that flexibility is important and having a booth that can adapt and accommodate any size floor plan is essential in todays trade show marketplace.

Because of the flexibility in sizing, a 10 x 20-foot millwork booth can be compacted into just three crates. SEG Systems’ custom crate building offers shipping solutions that ensures the product arrives as perfect as it gets shipped out.

Technology and all of its various enhancements will be a must for trade shows future. With the increase of interactive technology, exhibits will include virtual reality and augmented reality to give attendees a fully immersive experience with products/services. Kiosks and tablet stands will also be stationed throughout exhibits. At SEG Systems, we have the capabilities to integrate technology into the exhibit’s design with custom tv encasings, tablet stands, interactive kiosks, and more!

For example, artificial intelligence mapping will be used as a match-making service to give customized exhibit recommendations to the attendees, based on what services or products they are looking for.

Additionally, contactless QR codes will be stationed throughout the show and within booths. We offer a wide range of display options including counters, pedestals, and tv/tablet mounts. We also love to think outside of the box; our team can design a custom exhibit for your brand!

To stay ahead of the ever evolving trade show market, businesses will have to get creative with their exhibit’s design to stand out. The easiest way to do this is by using every inch of the booth and design with intention.

For example, some exhibits do this by creating a controlled experience of one-way paths with directional markers, which increases efficiency and social distancing safety. These designs provide a controlled experience that creates a narrative from the beginning to the end of the exhibit. Here at SEG Systems, we utilize our in-house designers, custom steel fabrication, millwork capabilities, and fully customizable SEG frames to create a cohesive brand story.  We maximize extra exhibit space with our customizable freestanding and suspended frames.

Another strategy is to incorporate unique, eye-catching lighting. We stock 19 different types of lighting that can light up even the most complex shapes. If that’s not enough, our Nerd Herd (engineers) can design custom lighting that will make your booth “shine!” If you dream it, we can design, engineer, and build it.

Throughout the unprecedented years of the pandemic, businesses and events were forced to shift to 100% virtual experiences due to safety concerns caused by the Pandemic. Since that time in-person tradeshows have started to come back but not completely. Many tradeshows to survive will need to continue to offer a hybrid approach of both in-person and virtual experiences. Hybrid shows have many benefits, including giving the customer a choice in how they participate, unlimited capacities and a new audience with global reach. Further, some exhibits will even include meeting spaces within their booth to accommodate for individualized meetings. Each trade show establishes their own attendance guidelines based on the industry that they serve.

Whether you attend a trade show virtually or in person, keep these trade show trends in mind! SEG Systems is eager to collaborate with you and your brand to create a safe and memorable booth. Check out our website portfolio to explore our capabilities and to get inspiration for your next booth.

Grocery Store Retail for the Post-Pandemic Consumer

The pandemic has changed how people shop for groceries. Did you know that almost ¾ of US consumers who shopped for groceries online will continue to do so? So, what can grocery retailers do to make shopping more convenient, safe, and innovative for consumers?

Hy-Vee store interior featuring suspended millwork signage and custom 3D lettering

Grocery retailers can improve in-store experiences and implement omni-channel strategies across all channels to take advantage of online, curbside, and in-store pick-up fulfillment. This is no longer considered a temporary solution for a terrible pandemic situation. They must create systems that are both user-friendly for the brand-new online consumer, BOPIS customer (Buy Online – Pick Up In Store) and amplify the experiences both in-store and online with loyalty programs and activations at store for the avid repeat shopper.

In-Store Wood Framed Silicone Edge Graphics

In a nutshell, it is about offering top notch customer service with out-of-the-box thinking. It is creating a retail store that offers the safest, cleanest, and top-grade product offerings. It is also about presenting it in a way that epitomizes the characteristics of luxury, high end products and services in easy to see, use and feel experiences.

Top notch butcher practices, farm fresh produce, in store restaurants for a quick bite to eat-in or take home, easy meal prep merchandisers, and beautiful products on display to allow the in-store customer to select their cheeses, fruits and meats based on the touchpoints and senses that consumers can’t get shopping online. They want a fast check-out, someone to carry out their groceries, with the flexibility to pay the way they want to with touchless payments like Apple pay, or Venmo. It is about giving the customer ultimate flexibility and say in how they shop while also making it easier, safer, entertaining, and more rewarding.

Custom 3D Lettering Signage for Hy-Vee Market Grille

Digital integration screens allow for convenience shopping and touchless payment

With immense change and demand for top notch experiences at the grocery retail store, stores have an opportunity to transform the grocery store retail experience into one that can meet the customer where they are, drive conversions, boost customer loyalty and improve the overall processes for both the store and the customer. Are you ready to make the changes that will allow robust growth and customer satisfaction?

SEG Systems Custom Lightbox

US Foods Custom 3D Lettering Signage