Strategic Partnerships: Set Your Company Up for Success

Big businesses, startups, and nonprofits alike: partnerships are an integral part of any company’s success. We’ve all heard the phrase “teamwork makes the dream work” – and while cheesy, it’s true. When you are strategic with your business’ partnerships, you all become more successful overtime.

When it comes to picking the perfect partner for your company, there is no one-size-fits-all solution. You may start by considering a partnership with a company that could make both of your lives easier. Sounds like a win-win situation, right? But partners come in many forms, and some may even be considered competitors. Think of it at as dividing and conquering. There’s strength in numbers, and when you both set your customers up to receive the ultimate buying experience, everyone wins.

No matter how you choose your partners, just remember to be strategic about it. Partners don’t have to be family or your best friend or a shop down the street. Pick a company with shared goals and a similar attitude for how to reach the top. If you both aren’t running the same race, that partnership may just slow you down. The goal is for both companies to harness strengths and abilities of the other, all while sharing secrets that fuel growth, innovation, and creativity.

Share secrets? Are you crazy? Sounds like blasphemy. But it works. At SEG Systems, we have armed our partners with the tools they need for success. And what does the success of our partners mean? Success for all of us. Your partners will need easy access to resources that help both of you succeed. According to Salesforce’s 2018 State of Sales survey, partners said that “technical resources – pricing, service documentation, and training material – are the most critical content for them to find and use,” and that’s exactly what we are aiming to do. Equip your partners with the tools they need to succeed, and you’ll be amazed at the results.

When you think of things to arm your partners with, don’t forget about an open line of communication. Simply put: communication leads to collaboration and longevity. In a recent article by Partner2GROW, it is pointed out that “a functional partnership can strengthen the weaker aspects of your business, so you can grow and expand in a way that would have been impossible on your own.” Questions will be asked, ideas will be thought of, and both companies will be more successful because of it. Employees at partnering companies have unique strengths and innovations that will take your business to a new level.

See? Teamwork really does make the dream work. The key to our success at SEG Systems has been that we have nourished relationships and partnerships from the start. Communicating with, collaborating with, and arming our partners for success has helped us to reach levels we never thought possible.