3 Things to Consider When Designing Your Next “Shop-in-Shop”

A “Shop-In-Shop”, also often referred to as a “Store-in-Store”, a “Pop-in-Shop”, or a”Shop-n’-Shop”, is a unique concept, perfect for breeding new life into a retailer’s environment.  A “Shop-In-Shop” is when a host retailer provides a designated amount of space in their store to a specific consumer brand, allowing the consumer brand to sell goods under their own brand name.  While this is normally mutually beneficial, there are a few crucial things to think about when designing a “Shop-In-Shop” that will insure success.


1. What Are Your Goals?

What do you plan to accomplish with your “Shop-in-Shop”?  Have sales been struggling and you need to tap into a new market?  Or are you a growing business who is trying to expand their reach?  Whatever it is, having a clear idea of what you are trying to accomplish is essential to success.  Below are 3 common goals a company can have when designing a “Shop-in-Shop”.

1a.  Revenue Generation

This is normally a company’s number one goal when designing a “Shop-n’-Shop”.  A major key is making sure the retailer you are partnering with has similar brand values and consumer base.  If the host retailer you have partnered with primarily sales kitchen goods and you are attempting to sale music equipment at your “Shop-n’-Shop”, success rates will be very low.  With this in mind however, you want to insure the host retailer is not a direct competitor.  Your objective is to provide a service the host retailer is missing and fill the void in the consumer’s needs, not just add to the clutter.  Also, if the product you are trying to sale is drastically more expensive than what is normally sold by the host retailer, consumers will likely disregard your product completely.  Customers go to that retailer for the specific experience they have created.  The “Shop-n’-Shop” you design is to enhance that experience, not detract from it.

1b.  Brand Awareness

Becoming a Kleenex is what all brands strive to achieve.  The ultimate brand awareness, where your brand name represents for your entire industry, not just your product.  That starts with having a lasting impact on the consumer and your industry.  When people can experience your product in a real-world situation, they are able to associate an experience with a name.  Focus on what sets your brand apart from the others.  Show personality, show empathy and show an amazing product, and your consumer is more likely to connect with your initiative.

1c.  Customer Engagement

The purpose of a “Store-in-Store” is to encourage a relationship between the consumer and your product.  You want them to have a personal affinity for your product and to become invested in your brand.  This stems from creating a unique, engaging and personal experience in your “Store-in-Store”.  Show multiple situations your product could excel in, give people a way to continue their relationship with your brand.  Focus on a long-term relationship rather than the benefits from an immediate, one-off sale. 


2.  What is the Floor Plan?

After your location has been given to you by the retailer and your goals have been set, the next thing to consider is the space you have available for your “Pop-in-Shop”.  Where are you located in the retailer?  What other products are near your “Pop-in-Shop”?  How big of an area will the consumer have available to navigate the “Pop-in-Shop”?  These are just a few factors to take into consideration when thinking of the “Pop-in-Shop’s” floor plan.  A common tactic to employ is to not block the consumer, but to slow them down.  You can do this by creating two paths for the customer to take with both flowing around the “Pop-In-Shop”, almost forcing the consumer to interact with your brand.


3.  How is your Shop-in-Shop Memorable?

A key to sticking in someone’s memory is by engaging as many of the 5 senses as possible.  Sight, touch, taste, smell and sound can all be very important when engaging the customer.  In the age of the internet, the retail environment can provide an experience not possible on your computer.  Being able to personally experience a product in every capacity gives the consumer a more personal relationship with the product.  This is an advantage your consumer brand must take advantage of in a “Shop-in-Shop”.



Developing a “Shop-in-Shop” may be difficult but at SEG Systems we have it down to a science.  All the pictures and videos above are “Shop-in-Shop” displays manufactured and engineered by SEG Systems, working in partnerships and with consumer brands.  We are your one-stop-shop for “Shop-in-Shop” Manufacturing.  Following the tips above and partnering with SEG Systems is the perfect way to insure your “Shop-in-Shop”initiative will be a success.

iRobot "Shop-in-Shop" 2iRobot "Shop-in-Shop" ConstructioniRobot "Shop-in-Shop" 3iRobot "Shop-in-Shop" 4
Majestic "Shop-in-Shop"Majestic "Shop-in-Shop" 4Majestic "Shop-in-Shop" 5
Marc Jacobs "Shop-in-Shop"Marc Jacobs "Shop-in-Shop"


Subscribe to SEG Systems' newsletter to stay up-to-date with the latest and greatest inside scoops from the wonderful world of frames and displays.

Looking to the Past and Celebrating the Future

Looking to the Past and Celebrating the Future   FIVE YEARS... Five years of what-ifs, five years of giving it a shot, five years of hell yeahs... five years of SEG Systems. Oh, how those years have...

NEW product: First Ever UL approved AC LED Light bar.

NEW product: First Ever UL approved AC LED Light bar. SEG Systems continues to be a leader in LED technology with the introduction of the first ever UL approved AC light bar into the market space. ...

Guinness World Records Confirms World’s Largest Lightbox at the State Fair of Texas

 Guinness World Records Confirms World's Largest INDOOR ILLUMINATED SIGN at the State Fair of TexasSEG Systems, a fabric frames and displays manufacturer based out of Charlotte, North Carolina,...

SEG Systems : Made in America

SEG Systems : Made in America   SEG Systems is a United States based company located in Charlotte, North Carolina, one of the fastest growing cities in the nation.  We take pride in being an...


LIGHTBOX ACCESSORIES: 3D LIT LETTERS DO THE DISTRACTING In today’s world, there are so many things distracting us. The key to having your brand attract customers is to be the one doing the...

Strategic Partnerships: A Crucial Step in Setting Your Company Up for Success

Strategic Partnerships: A Crucial Step in Setting Your Company Up for Success   Big businesses, startups, and nonprofits alike: partnerships are an integral part of any company’s success. We’ve all...

SEG is Bending the Rules on Curved SEG and Tubular Structures

  SEG is Bending the Rules on Curved SEG and Tubular Structures SEG is bending the rules on tension fabric frames and fabric architecture. We have expanded our in-house capabilities with new bending...


KEEP YOUR GUARD UP! As the country starts to phase in re-openings business owners are trying to think of new ways to get back to work safely. One of the main safety precautions recommended by the...

Brand Experience: From Design to Reality

Brand Experience: From Design to Reality For the first time in nearly thirty years, the NBA All-Star game was hosted in Charlotte, NC, and SEG Systems got to be a part of the fun thanks to a...

Print Isn’t Dead: How To Integrate Digital Marketing with Print

Print Isn’t Dead: How To Integrate Digital Marketing with Print   We’ve all heard the phrase “opposites attract” – but did you ever consider this when it comes to blending digital and print...


Fabric frame, fabric print, fabric lightbox, seg frame, seg print, seg graphic, seg lightbox, seg extrusion, freestanding lightbox, wall mounted lightbox, suspended lightbox, wholesale displays, seg fabric