Guinness World Record Lightbox

SEG Systems joined forces with SEG printing partner, Custom Color, to build the world’s largest lightbox. It was unveiled at Mattress Firm’s annual exhibition at the Texas State Fair.

In order to fulfill the record for the Largest Illuminated Indoor Advertising Sign, the partners had just a few weeks to plan. After a day’s worth of installation in Dallas last week, the lightbox stands proudly at 10’ tall and spans over 200 feet.

The enormous freestanding fabric lightbox wraps around corners and covers nearly every inch of wall space in the tent. Dye-sublimated graphics were installed into the 203.71’ aluminum frame, creating a one-of-a-kind sleek and powerful message. This created an evenly lit image that passersby just couldn’t look away from.

Along with the lightbox, Mattress Firm used SEG products throughout their booth. For example,  crowd control barriers, freestanding lollipop frames, and tubular systems were also featured in the exhibit.